In all of the commercials that Tiger Woods has represented himself in, he portrays a sense of confidence, swagger, and persuasiveness to the audience. Tiger is not only African American and considered an ethnic minority, but is also very talented, athletic, and dedicated among many other things as well. For example, in some of his Nike Golf ads, Woods is shown juggling golf balls with his club and also doing tricks with it. This kind of commercial appeals to the audience because it gives the people a certain feeling while watching. The feeling might be, "if Tiger Woods can juggle while wearing a bunch of Nike gear, then maybe I could eventually do the same if I purchase Nike equipment." In other ad campaigns, Woods can be seen in athletic apparel where his athletic build becomes very noticeable. This also appeals to the audience, especially women. Tiger Woods has become a household in which nearly everybody in the country knows who he is and because he is a minority, he becomes that much more charming to the people.
Below is a commercial representing Tiger Woods effectiveness on viewers. He is also very inspirational, as shown in the video.
I think it is interesting how "Blackness" always prevails for one's race if they are of mixed heritage. Tiger Woods is just as Black as he is Chinese, just as Chinese as he is Thai, and just as Thai as he is Native American/Dutch. Tiger Woods has a very interesting background, and I have actually heard that he denies his ties to the African American community.
ReplyDeleteWhen watching Tiger Woods do tricks with his golf ball and club, I don't exactly think I can do the same with Nike gear. What comes to mind is that Tiger is a relatable, personable figure. He's not just an amazing golf player; he's lighthearted and fun, someone I want to hang out with and talk to. The happy, bubbly feeling this image gives me is then tied to Nike is my mind and emotions, which I believe to be the intent of the ad.
ReplyDeleteI also agree with Jordan; I've always noticed how Tiger Woods is described as "Black" when that is only a fraction of his heritage. If saying he's "Black, Asian, Native American, and European" is too much of mouthful, shouldn't we at least gravitate toward saying he's of mixed race? Yet instead he's always classified as Black.